Louis Vuitton Partner with F1’s Monaco GP as Title Sponsor!

Louis Vuitton

Louis Vuitton have officially been announced as the new title sponsor for the Formula 1 Monaco Grand Prix 2026, marking another historic first for the iconic street circuit. As part of LVMH’s (LVMH Moët Hennessy Louis Vuitton SE) expanding long-term partnership with Formula 1, Louis Vuitton strengthens its presence in the sport following the group’s major 10-year global deal.

A bespoke logo has been created to celebrate the announcement, with Louis Vuitton branding set to appear throughout Monte Carlo’s legendary harbour-front track.

Louis Vuitton elevated the 2025 Australian Grand Prix with a level of prestige rarely seen in Melbourne, marking one of the Maison’s most glamorous entries into Formula 1. As title sponsor, Louis Vuitton brought its signature blend of craftsmanship, luxury, and modern elegance to Albert Park — from bespoke branding around the circuit to stylish activations that celebrated the spirit of travel and innovation. The partnership set a new benchmark for premium race experiences and signalled LVMH’s growing influence across the F1 calendar, making the season opener feel more sophisticated and globally resonant than ever.

Louis Vuitton at Australian Grand Prix 2025 – Photo: https://share.google/images/eBfZnkr6A7r4vsb9Y

In 2025, Formula 1 CEO Stefano Domenicali officially announced the landmark global partnership with LVMH, marking one of the most significant commercial collaborations in the sport’s modern era. As part of the announcement, he highlighted the role of Louis Vuitton within the partnership, emphasising the prestige, heritage, and alignment with Formula 1’s vision for the future.

F1 CEO and President Stefano Domenicali said:

We are thrilled to welcome Louis Vuitton as title partner for our first 2025 race. This is a partnership between two global icons linked first and foremost by their great passion for innovation, excellence and creativity, which makes them two exceptional timeless stories. The entry of Louis Vuitton not only enhances the experience of our sport, but celebrates the union of luxury, craftsmanship, and the highest expression of automotive competition.

Pietro Beccari, Chairman and CEO of Louis Vuitton, said:

I am immensely proud of this partnership between Louis Vuitton and Formula 1 with our shared ambition to always strive for innovation, craft, and precision. The synergy of our two worlds is echoed in the savoir faire of our ateliers and garages, artisans, and engineers, while celebrating the outstanding performance of champion drivers around the world who embark on a journey of excellence with every race.

The continued expansion of LVMH brands within Formula 1 follows the reported $1 billion partnership signed last year. Moët & Chandon have returned as the official Champagne of F1 and title sponsor of the Belgian Grand Prix, while TAG Heuer made history as the first-ever title sponsor of the Monaco Grand Prix in 2025.

Monaco remains secured on the Formula 1 calendar until at least 2031 after a new deal was confirmed late last year — and with Louis Vuitton stepping into the spotlight, the Principality’s most glamorous weekend is set to reach new heights.

VIP Hospitality for the Formula 1 Monaco Grand Prix

Corinthian Sports are delighted to present an incredible 33m tri-deck yacht with a premium Zone 1 mooring, the perfect place to immerse yourself in the atmosphere of Formula 1’s most iconic race. Enjoy breath taking views from all three decks, rub shoulders with F1 legends past and present, and indulge in world-class VIP hospitality throughout the weekend.

Create your dream Monaco Grand Prix experience with Corinthian Sports and The Pegasus Lounge. From luxury hotel stays to exclusive race-viewing options, including our spectacular 33m tri-deck Yacht package, we offer a range of bespoke packages to suit every guest. Enquire today for the full list of experiences available:

Your Premium Package Includes:

• Exclusive Pegasus Lounge 35m tri-deck Yacht accommodation with on-board views of the track
• Master, Double and Twin cabins are available
• Full hospitality inclusive of all food & drink at amazing venues including Hotel de Paris in Casino Square and Cafe Milano
• Tailored menus from our onboard chef & specific drink requests
• Private tender service to and from the Yacht
• 24-hour Corinthian staff on hand
• Access to Friday night party & all F1 day sessions
• Live DJ throughout the day

Trust us, there is no better way to view this demanding street race. Enquire today to guarantee your place!