Tag Heuer Partner with F1’s Monaco GP as Title Sponsor

TAG Makes History at the Circuit de Monaco

TAG Heuer have officially become title sponsor for the Formula 1 Monaco Grand Prix marking the first sponsor in the iconic track’s history. In January as part of LVMH’s (LVMH Moët Hennessy Louis Vuitton SE) 10-year global partnership with Formula 1, TAG were named as F1’s official timekeeper.

A special logo has been created to commemorate the occasion and TAG branding will be on display around the circuit in Monte Carlo.

F1 CEO Stefano Domenicali said:

This is a truly fantastic moment in Formula 1 history as TAG Heuer becomes the first-ever title partner of the Grand Prix de Monaco, a circuit that featured in the sport’s very first season in 1950, and with which we mark our 75th anniversary this year. TAG Heuer is the perfect partner – not only do they already have a brilliant legacy with Monaco, but I know they will bring their passion, creativity, and exceptional style to match the wonderful energy of an already iconic event.

Antoine Pin, CEO of TAG Heuer, said:

Monaco is truly our spiritual home, encapsulating much of what we stand for at TAG Heuer. The spirit of competition, the challenging street course that rewards those who show the greatest mental resilience and physical strength, a place where driver’s push themselves to achieve their absolute best. We are honoured and delighted to renew our partnership with the Automobile Club de Monaco and extend our activities in the Principality with TAG Heuer being the first to hold this prestigious title.

The reported $1billion deal has seen a number of the company’s brands enter or return to Formula 1 including Louis Vuitton who will sponsor the Australian Grand Prix and Moet & Chandon who return as the official Champagne for F1 and sponsor of the Formula 1 Belgian Grand Prix.

In November last year, it was confirmed that Monaco had signed a new deal and will remain on the F1 calendar until at least 2031.

VIP Hospitality for the Formula 1 Monaco Grand Prix

Corinthian Sports are proud to offer a 30m tri-deck yacht with a Zone 1 mooring. Soak up the atmosphere of the most prestigious race on the F1 calendar from multiple viewing locations across the three decks, run shoulders with F1 legends past and present, and experience full VIP hospitality like no other.

Build your perfect Formula 1 Monaco race weekend package with Corinthian Sports and The Pegasus Lounge! We have a range of hotel and exclusive viewing packages available as well as our amazing 35m tri-deck Yacht package (details below). For a full list of options, please enquire today:

Your Premium Package Includes:

• Exclusive Pegasus Lounge 35m tri-deck Yacht accommodation with on-board views of the track
• Master, Double and Twin cabins are available
• Full hospitality inclusive of all food & drink at amazing venues including Hotel de Paris in Casino Square and Cafe Milano
• Tailored menus from our onboard chef & specific drink requests
• Private tender service to and from the Yacht
• 24-hour Corinthian staff on hand
• Access to Friday night party & all F1 day sessions
• Live DJ throughout the day

Trust us, there is no better way to view this demanding street race. Enquire today to guarantee your place!